The Morning Brief · Vol. IV
Thornridge Estate
Willamette Valley, OR·Friday, May 15, 2026
71°/ 48°
Light marine layer, clearing by 10 AM
GDD 14 today · 1,412 season(+62 vs. avg)
Good morning, Owner. Yesterday closed strong on the floor; one cellar item needs your eye, and there's a venue scout in this afternoon worth a hello.
VII · Flagged
For Your Attention
2 high priority
5 items total
Tank 3 Cab Franc temperature
High priority
Holding at 72°F against 64–68°F target. Diego will reassess at 9 AM — needs your call on glycol service if it doesn't pull back.
Cellar
MTD revenue tracking 81% of pace
High priority
$198.4k vs. $245k goal at day 14/31. Soft midweek visitor counts the main driver — Marketing has a club-member private-tasting push drafted for Tues.
Revenue
Chen wedding scout — 3:15 PM walkthrough
Medium
Estimated 140-guest fall booking. Maya prepped venue collateral; you wanted to be introduced before they leave.
Hospitality
8 at-risk club renewals this week
Medium
Aggregate $2,160 of $38.9k weekly renewal value. Club team has outreach scheduled; flagged for visibility.
Wine Club
Capsules pending for Monday rosé bottling
FYI
Renee tracking — supplier confirmed Friday delivery. Will escalate if not on dock by 3 PM today.
Production
I · Revenue
Tasting Room Snapshot
Closed yesterday
All figures USD
Yesterday
$14,820
+1,280 vs. prior day
+620 vs. forecast
Week to date
$71,240
91% of $78,000 goal
Month to date
$198,450
81% of $245,000 · day 14/31
Tracking 35.8 pts behind day-of-month pace
Last 14 days
Tasting room only
II · Operations
Tasting Room
4 reservations today
22 guests expected
Visitors yesterday
94
+9 vs. prior day
Avg. spend
$157.65
-4.2% vs. prior day
Club sign-ups
6
+1.1 pts vs. prior day
Conversion to club
6.4%
Today on the books
22 guests · 4 parties
11:00 AM
Whitfield + 3
4 guests
Estate Tasting
Repeat guests, prefer Pinot flight
12:30 PM
Halverson group
8 guests
Reserve Library Flight
Birthday — cake arriving 12:00
2:00 PM
Chen wedding scout
4 guests
Estate Tour + Tasting
Venue walkthrough at 3:15 with Maya
3:30 PM
Donovan + 5
6 guests
Estate Tasting
Trade — Portland sommelier group
III · Wine Club
Membership
1,842 active members
+37 vs. last month
New yesterday
6
Cancellations
1
Net change
+5
This week's renewals
Renewals due
142
Renewal value
$38,940
At risk
8
$2,160 · 5.6% of due
IV · Cellar
Cellar & Production
5 tanks active
1 flag
Tank 3 — 2025 Cab Franc
Attention
Fermentation temp 72°F (target 64–68°F). Trending up over last 6 hours. Cooling jacket cycling.
Diego · Cellar
Barrel Room B — racking due
Note
Lot 24-PN-07 (2024 Pinot, Block 4) scheduled for first racking tomorrow, May 16.
Cellar team
Bottling line prep
Note
2024 Estate Rosé bottling run begins Monday — labels confirmed delivered, capsules pending.
Renee · Production
Tank board
T1
2025 Chardonnay
58°F
T2
2025 Pinot Gris
56°F
T3
2025 Cab Franc
72°F
T4
2025 Rosé blend
55°F
T5
Empty
idle
T6
2024 Reserve PN
60°F
V · Vineyard
Vineyard Status
Soil moisture 28%
Last rain May 09 (0.42 in)
GDD (season)
1,412
+62 vs. 5-yr avg
-38 vs. last year
Disease risk
Powdery mildewLow
BotrytisLow
Downy mildewModerate
Active ops
Spray · Block 2 (Pinot)
Sulfur application complete 5:40 AM — REI clear by 10:00 AM
Today
Irrigation · Block 5 (Chardonnay)
Drip cycle 4 hrs scheduled 4:00 AM tomorrow
Tomorrow
Canopy · Block 1 (Reserve PN)
Shoot thinning crew of 6 starting 7:00 AM
Today
VI · Hospitality
Calendar — Next Four Days
2 private events
136 guests in view
Today · Fri May 15
Reservations
4
Guests
22
Staffing
Full floor — Maya lead, 4 hosts, 1 chef
Wedding venue walkthrough 3:15 PM (Chen party)
Sat May 16
Reservations
11
Guests
58
Private event
Hartmann engagement dinner
6:30 PM · 32 guests
Staffing
Full floor + event crew of 4 · chef de cuisine on
Rosé pour-out at 5 PM — Marketing photographer on site
Sun May 17
Reservations
9
Guests
44
Staffing
Sunday rotation — Tomás lead, 3 hosts
Mother's-Day-extended menu still active
Mon May 18
Reservations
3
Guests
12
Private event
Beverage trade lunch — Stoll Distrib.
12:00 PM · 14 guests
Staffing
Light floor · Renee hosting trade
2024 Estate Rosé bottling begins 6 AM